With our knowledge and experience, Avalon Produce are able to manage the whole value chain from orchard to fruit bowl.
A true leader in our field, APL established in 2015 is a direct marketing group focused on creating value for our suppliers and customers on a sustainable basis by offering the essential expertise to drive growth, lead change and push boundaries.
Our customers are at the heart of everything we do, and our relationships are built on trust, transparency and great service.
With our unique focus on British fruit from our collaborative grower base we strive to ensure that our UK grown product retains its podium position on shelf, echoing our mantra ‘British to the core’
We recognise the importance of marketing the whole crop to ensure both sustainability and return on investment. Our strategy is to match the right product with the right consumer.
We manage the entire value chain on behalf of our suppliers, shareholders and customers from the orchard to the fruit bowl. We provide agronomic advice, new product development, pricing, storage, packing, handling and financial all the way through to market analysis, business intelligence, consumer psychology, brand development and category management.
Our NPD Programme is designed to fulfll consumer demand within the ever changing landscape of the industry, whilst based around a sustainable process for our growers.
The five recent success stories are Rubens®, Cameo®, Stardance®, Cabaret® and Kentish Kiss™. We have more than 20 varieties being assessed at any given time.
Chief Commercial Officer
Sales & Marketing
T: 01892 831729
Chief Operations Office
Production & Operations
T: 07753 671 445
Chief Executive Officer
T: 01892 839 159
Chief Technical Officer
Agronomy & Technical
T: 07870 155571
Chief Finance Officer
Finance & Legal
T: 01892 831697